2023-04-24 07:31Press release

Malmö FF Play Premium: The Ultimate Supporter Experience for Sweden's Largest Football Club

Solidsport, a leading provider of streaming solutions for sports organizations, is proud to announce the re-launch of MFF Play Premium, the new club-tv channel for Malmö FF and its supporters. 

As the largest football club in Sweden, Malmö FF is a top club in Allsvenskan with successful appearances in both Europa League and Champions League in recent years. In 2020 the club launched MFF Play together with Solidsport – with high ambitions.

In January 2023 MFF Play was re-launched on a brand new OTT platform, powered by Solidsport and their new Premium concept. The channel offers a range of exclusive content, including live streaming of pre-season games, behind-the-scenes access and exclusive interviews with players and coaches.

"We are excited to re-launch Malmö FF Play Premium and to provide fans with great and exclusive viewing experience. Malmö FF is a legendary club with a passionate supporter base, and we are thrilled to help the club connect with fans around the world with our new customised Premium concept, adapted for clubs like Malmö FF that wants to take their fan engagement to the next level" says Andreas Westerlind, Chief Commercial Officer of Solidsport.

Malmö FF CEO Niclas Carlnen added:

"We are happy to have re-launched Malmö FF Play Premium and to offer our supporters an exciting way to engage with the club. With Malmö FF Play, we continue to take our supporters closer to the action with the aim to bring club, players and supporters together as one.”

Find out more on mffplay.se

About Solidsport

As one of the largest sport media platforms in Europe, Solidsport is leading the way of digitizing sports at all levels by making it possible for every sport federation, league, event, club or team to share their games online with fans, family and friends. With Solidsport, every team, club, league or event can broadcast their games and create new revenue streams through subscriptions, pay-per-view and advertising possibilities. To date, over +3000 clubs and teams are using the Solidsport platform and apps across Europe, broadcasting over +200 000 games and sporting events.


Andreas Westerlind
Chief Commercial Officer
Andreas Westerlind

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